My Role: User Experience Design
ChildcareCRM is a leading CRM and marketing automation tool in early education space. Serving both Enterprise an SMB clients, we sought to address the needs of both through a new, more intuitive, and visually modern user interface.
My Role: User Experience Design
A large portion of residents do not know they can pay their rent through the PayLease App, and the residents who have tried may have struggled to complete the registration process. By creating a resident email program along with an alternate registration flow, we think we can drive more residents to the application and get them to complete their registration.
My Role: Web Strategy & Design, Analytics
From a marketing perspective, we want to better drive demand generation for new clients, minimize form validation error, and make it easier for users to get the support they need. We belive we can do this by providing more insightful messaging on the corporate website homepage, as well as creating a more coherent navigation for the different user base.
My Role: Lead Visual Designer & Brand Owner
As the business grows and changes, it is important for the brand to reflect the current marketplace. In 2016 we embarked on a brand refresh initiative to revisit the way the company feels, sounds, and looks to our customers.
My Role: Visual & Front-end Design
In order to increase utilization, we want to build a branded, pdf-generating statement for residents who are signed up with the Resident Billing solution. By producing this in-house we will have more customization control and ability to promote online engagement.
My Role: Web Strategy & Design
The corporate website is where we can observe the digital fingerprints of people visiting the website and reveal interests and pain points. We want to create a lead generation form that captures the most viable prospect customers.